Best Practices

Email Validation Strategy

1. Real-time validation: Validate emails at the point of collection (signup forms, lead generation)

2. Periodic list cleaning: Regularly validate your existing email lists

3. Pre-campaign checks: Validate emails before sending important campaigns

4. Segmentation by quality: Create segments based on email verification scores

Email Verification Tips

• Use both syntax and domain validation for signup forms

• Consider setting a minimum score threshold (e.g., 70) for accepting emails

• For high-value leads, accept emails with lower scores but flag them for manual review

• Exclude disposable email domains for subscription services